Pigeon

Pigeon wanted to elevate their brand and strengthen their baby and eco-friendly values through a new Natural Botanical campaign, to get more mums to consider Pigeon as a credible complete skincare range, with the launch of two new special care series creams.

Knowing the thermoreceptors and ‘love hormone’, oxytocin, calls parents to protect - and therefore seek products that are natural and safe, effective and kind to skin, but kind to the earth. We built a communication headline and framework that tapped into their needs; ‘Protecting your world’. Resonating with their needs and communicating that Natural Botanicals supports you in protecting all that matters-from your skin to our planet.

Building on the previous campaign of sustainable recycled paper, we created a papercut world where delicate skin meets the nourishment and protection of Mother Nature’s ingredients and a mother and baby at the heart. Our ‘protecting your world’ campaign stretched across key visuals, POSM, script writing, storyboards, art directed illustrative videos, social posts and website design.